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The Mission Historical Museum presents “La Epoca de Oro/Films of the Golden Age,” a historical exhibit commemorating a cultural pastime that celebrates Mexican Cinema in the Rio Grande Valley.

The exhibit, “Films of the Golden Age,” will run from Sept.10 through Oct. 19 and consists of 21 framed posters from the films that made the Golden Age of Mexican Cinema, 1936 - 1969.

In association with exhibit, the museum will offer a film history presentation and a musical performance by Rumbo al’ Anacua on Thursday, Sept. 19, at 6 p.m. in the MHM annex.  Rosa Canales Pérez and Joe Pérez, (Rumbo al’ Anacua) were raised in rural South Texas who use storytelling, poetry and music to illustrate their cultural experiences.From its repertory, the duo performs old música ranchera along with original compositions of blues and folk music on acoustic guitars.Refreshments will be provided. 

A free mid-day movie matinee will be featured at 12:30 p.m. on Saturdays for four weeks beginning Sept. 21. The features include “Los Tres Garcia,” Sept. 21; “Maria Candelaria,” Sept. 28; “Aguila o Sol,” Oct. 5; and “La Bestia Magnifica,” Oct. 12.

The period between 1936 and 1969 became known as “La Época de Oro del Cine Mexicano” or “The Golden Age of Mexican Cinema,” where the quality and economic success of the cinema of Mexico reached its peak. The era produced films in various genres, including musical/comedy, drama, urban comedy and urban reality.

Beginning in 1939, the film industries of both Europe and the United States were affected as a consequence of World War II—Europe because of its location and the United States having to ration materials for the war effort, including cellulose used to produce film. 

In 1942, Mexico joined the allies in the war against Germany after German submarines attacked and destroyed oil tankers belonging to PEMEX, a Mexican state-owned petroleum company.  Later, Mexico too encountered scarcity in consumer goods, including film.  Nevertheless, the Mexican film industry found new sources of materials to help ensure its position in the production of quality films. 

During this time, the film industries of France, Spain, Italy, Argentina and the United States focused on war films, therefore making it possible for the Mexican movie industry to become dominant in the Mexican and Latin American markets.

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