Sign up for our Newsletter today
and keep up-to-date with all your local news!


20140430 Mi Mercado HEB lg-08PALMHURST—H-E-B now has more in store for customers with the addition of thousands of new products in every major department throughout the Palmhurst store. Customers will find a bigger product assortment, broader brand selections and enhanced organic items.

To showcase all of the new product offerings now available at the Palmhurst H-E-B, customers are invited to sample their way through the store during the “My Palmhurst H-E-B Sampling Showcase,” scheduled for Saturday, May 3, from noon until 6 p.m. A sampling card will be given to each customer as they stop at food stations to taste the many new products available.

Customers will also have the chance to enter to win free groceries for a year.

Some of the new product additions to the Palmhurst lineup include:


  • More fresh meats: Enhanced selection of meats to include prime beef, natural beef, natural chicken, natural veal, natural lamb and choice beef steaks. Market Deli added a large variety of premium bacon, premium sausage, and multiple new national brand meats and cheeses.
  • More fresh seafood: Enhanced selection of salmon, refrigerated fresh seafood tray packs, oven ready products and seasoned fish fillets, as well as other fresh seafood options, including whole fish, fillets, oysters, crab and shrimp.
  • More Bakery Options: Additional varieties of Mexican pastries, as well as a new ice cream section that includes H-E-B Creamy Creations ice cream cakes and an extended selection of Jon Donaire’s ice cream that includes ice cream cakes and cupcakes.
  • More Deli Choices: Additional assortment of Boars Head deli, grab and go, and enhanced Flaming Bird selections.
  • More General Merchandise: Enhanced assortment of premium hair care brands to include John Frieda, Organix, Nexxus, Infusium and L’Oreal Ever Pure.
  • More Grocery Products: Enhanced assortment throughout the grocery department to include increased assortment in novelties, frozen food meals, specialty breads, and a larger selection of national brand items have been added throughout the store.

Palmhurst H-E-B customers will also see more choices when it comes to organic items. The new line of H-E-B Organics focuses on everyday pantry staples such as canned tomatoes and vegetables, cereal, crackers, specialty spreads, coffee, salad dressing, potato and tortilla chips. Additionally, the H-E-B Palmhurst store added more organic produce items to include carrots, apples, bananas, citrus, pears, tomatoes, and a variety of organic meat and dairy choices.

“I am excited to see all of these new products available at my H-E-B store,” said Palmhurst Mayor Ramiro J. Rodriguez Jr. “I love that I can now find everything I need at one store, and not have to make several trips for the things I need. Thank you H-E-B for giving us more choices when we shop.”

“We are committed to providing our Palmhurst customers with an array of quality services and products at everyday low prices they can depend on,” said Linda Tovar, H-E-B senior manager, Public Affairs. “Palmhurst is a wonderfully diverse community, and we want to be sure that all customers find the products, brands and quality merchandise they’ve come to expect from H-E-B."

blog comments powered by Disqus
Related Articles x
General Interest
  • 08/08/2014
  • By News Service

Free, expanded STC Jag Express service begins Aug. 18

One of the biggest obstacles Rio Grande Valley college students face when they try to continue their education is transportation. In response to the community’s need, South Texas College and Valley...

  • 06/13/2014
  • By News Service

Singing the night away: Alyse Black & True Velvet headlines annual ‘Blues Night’

McALLEN – Seattle-based Alyse Black & True Velvet headlines for the annual McAllen Blues Night with Valley locals, the Leigh Holles Band and Mario Aleman. The show starts at 7 p.m. on Friday, June...

Please complete all fields.

By subscribing you acknowledge notification of this site’s privacy policies, terms and conditions, and drawing rules, and agree to all privacy policies, terms and conditions, and drawing rules posted on this site. Please see our drawing rules here.

Subscribe to our mailing list

* indicates required