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20120302_LJISD_PHS_Literacy_CampaignPALMVIEW — Harry Potter, Shrek, Fiona, Mickey and Minnie Mouse, Batman, Wonder Woman, the Three Blind Mince, Jack Sparrow, Snow White, Belle and many other book characters were parading around Palmview High School this week to celebrate literacy.

La Joya Independent School District kicked off a literacy campaign with their Texas Citrus Fiesta float in January and carried the theme into the schools. Elementary school students presented “literacy” floats while middle school students displayed their art work in their coordinating high schools last week and this week.

Floats and artwork displayed representing books the students have read. One school had several pieces that gave tribute to Dr. Seuss and Whoville. Other floats portrayed pirates, super heroes, Disney characters and nursery rhymes.

Students and staff decorated floats, TV carts and wagons, to help promote literacy in schools and the community. The students had a chance to show their work to their parents at each of the celebrations. Students, parents, teachers, principals, and administrative staff were all dressed up for the parade. One elementary had most of the staff dressed in Disney, Pixar, and Sesame Street characters.

20120228_LJISD_PHS_Literacy_Campaign_0101Superintendent Alda T. Benavides said children should learn a love for books at a very young age. She said parents have the responsibility to instill that love for reading.

“They will go places by reading books,” said Benavides.

Benavides said if the students don’t remember anything else from this night, they would remember the experience they had with their teachers in the parade.

Board member Irene Garcia said that reading is very important for students. Research shows that there is a connection between a love of reading and academic success, she said.

“A student who is a good reader is more likely to do well in school,” said Garcia.

J.J. Peña, board secretary, said parents should encourage their children to read and expand their vocabulary through reading, “They will be better prepared.”

20120302_LJISD_PHS_Literacy_Campaign_0087Parents should be reading too, said Peña.

Johnn Alaniz, board member, said that children model their parents.

“Let your kids see that you are also reading,” said Alaniz.

The school district promoted their literacy campaign, “LJISD loves to read,” all last month by having special events at Barnes & Noble including a book fair, student hour, and a family and community day.

LJISD librarians, in coordination with the National Education Association Read Across America, invited the LJISD community to celebrate literacy by commemorating Theodore Geisel, better known as Dr. Seuss, today by committing to take 30 minutes to read with a child at one of their schools. Today is also his birthday.

20120302_LJISD_PHS_Literacy_Campaign_0135If unable to go to a school to read librarians encourage everyone to take some time to read with a child - whether a relative, friend, or their own children.

LJISD wants every student to know how important literacy is to his or her future.

The campaign will continue through the end of the school year.

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