Bob Tellez, director of retail operations for the Upper Valley, said customers could expect many upgrades and more items offered at the store. Areas offering more products include: the Flaming Bird Café, dairy department, the bakery, the entertainment department, lady’s apparel and the wine section.
Mayor Norberto “Beto” Salinas, City Manager Martin Garza and the Greater Mission Chamber of Commerce President/CEO George Myers were just a few of the city officials who were present for a ribbon cutting.
“What we did was really expanded our produce assortment,” Tellez said. “We added organics, a lot of specialty items including fresh-cut fruit.”
The pharmacy department was also remodeled to include a newly added patient education room. Hundreds of new items have been added to the beauty department and the sushi area is larger as well.
General Manager Dan Martin said the changes have been trying on his staff and customers alike, but he is proud to see the finished product.
“I do want to congratulate H-E-B for having the best store in Mission and Sharyland,” Salinas said. “I wish you all a lot of luck…I’m so happy that H-E-B has so many employees working here from our area.”
Along with the renovations, H-E-B also donated $7,500 to local non-profit organizations. Mission Crime Stoppers, Buckner International and the Food Bank of the Rio Grande Valley each received $2,500.
“As we look around we can see that this is a major transformation on one of the most important retail centers that we have in this community,” Myers said. “And as a representative of this community, let me say how much we appreciate H-E-B very, very publicly acknowledging that Mission is a community that is worth investing in.”