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Palmview puts the “unity” in community with 2019 festival

Residents of the RGV gathered last Saturday to listen to big bands, watch local children perform and sample some food and drinks from the many vendors at the 2019 Palmview CommUNITY Festival.

The city of Palmview event, which was started in order to promote civic engagement and highlight regional fares, began at 2 p.m. Sat. April 13 and lasted well into the evening. The typical Valley heat was in full force, but that didn’t stop people from arriving to explore the carnival rides, sip lemonade and try some Texas barbeque.

20190413 PalmviewCommUNITYNewly-appointed City Manager Michael Leo was happy to see the event draw people from Palmview and neighboring cities alike.

“We see neighboring cities coming here together, from the west and further out,” Leo said. “For the entertainment, we have a diverse lineup with different demographics that bring people from different areas in the county, so we’re excited about that as well. So it’s appropriate that it’s a “CommUNITY” festival.”

The city’s relationship with local vendors made the event easier to put together.

“This is our first major event of the year, and it’s exciting to see everyone come together,” Leo said, adding that the city, chamber of commerce and Palmview Municipal Development District contributed to this event, which was coordinated by the city’s events committee that includes members of the public. “A lot of planning and a lot of effort went into what we’re seeing today.”

Palmview Municipal Court Judge Noe Hernandez and Palmview Chamber of Commerce President Diana Garcia noted that events like these not only encourage people to explore the city, but allow for local business to flourish and contribute back to the local economy.

“What has helped is that we have a market day every 1st [Saturday] of the month,” Hernandez said. “And a lot of these vendors are the ones that come to our event once a month.”

Garcia said that councilwoman Linda Sarabia coined the name of the event the Palmview “CommUNITY” Festival to stress the importance of celebrating each other.
“It’s so we can unify the community,” Garcia said. “It’s a lot of work and a lot of planning, but we’ve got great staff.”

Councilman Javier Ramirez explained that their ultimate goal is to bring everyone in the community together, not just Palmview.

“We just want to give something to the community, so they can come by and enjoy a nice day like today,” Ramirez said. “These are events that promote our city and our chamber, and invites a lot of local business that want to advertise.”

The festival included several live performances from local and out of town musicians and bands, carnival rides, local vendors selling food and other wares, a car show, children’s performances and a cook-off.

“Our goal is to make the best quality of life and atmosphere here in the city of Palmview,” Ramirez said. “It looks like it’s getting bigger every year, so it brings a sense of pride here in our city.”

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