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Owner of western Hidalgo County water park sentenced to 1 year in prison for smuggling migrants

A western Hidalgo County businessman who smuggled migrants across the Rio Grande on a speedboat was sentenced to a year in prison and fined $150,000 last week.

Jose Luna, 43, of Palmview — a wealthy businessman who owns a water park near Palmview High School — pleaded guilty to conspiracy to transport aliens within the United States.

“I am so embarrassed to be here before you in this situation,” Jose Luna said on Oct. 28, when he appeared in court for sentencing. “That’s all I can say.”

Jose Luna. (Photo via Facebook.)

Jose Luna owns Quinta Las 4 Lunas, a water park on Moorefield Road; J & L Pools, which builds custom swimming pools and hot tubs; and Luna’s Tile Service. Along with legitimate businesses, Jose Luna also had links to migrant smuggling in the Mission area.

In 2019, he was arrested on suspicion of aiding and abetting the entry, transport or harboring of aliens.

“But it does not look like any prosecution resulted from that arrest,” U.S. Magistrate Judge Juan F. Alanis said in April 2022, when Jose Luna appeared before him for a detention hearing.

Border Patrol also had problems with Jose Luna’s brother, Ivan.

In 2014, agents caught Ivan Luna smuggling migrants across the Rio Grande in a blue-and-white boat. Border Patrol arrested Ivan Luna and three migrants near the Cavazos campground south of Mission.

“LUNA stated that he did not know the people that were onboard his boat were illegal,” according to the criminal complaint from January 2014. “He stated that he picked them up near his brother’s cabin on the river.”

Ivan Luna pleaded guilty and was sentenced to 15 months in prison.

In 2016, agents caught Ivan Luna again. He’d returned to the Cavazos campground with a red-and-white boat.

Border Patrol arrested Ivan Luna and a woman, Melissa Luna, as they left the Cavazos campground with four migrants.

Ivan Luna pleaded guilty and was sentenced to 21 months in prison.

In April 2022, the Texas Department of Public Safety and Border Patrol witnessed more suspicious activity near the Cavazos campground.

A caravan of vehicles, including a white GMC Sierra towing a speedboat, parked near the Rio Grande, according to a criminal complaint. The truck was registered to Jose Luna.

The speedboat traveled up and down the Rio Grande. When it returned, several people jumped into a white Dodge Ram parked nearby.

A state trooper stopped the Dodge Ram after the driver left the campground. All six people in the truck had illegally crossed the border.

Jose Luna owns Quinta Las 4 Lunas, a water park on Moorefield Road. (Photo by Dave Hendricks / The Progress Times.)


The driver, a Mexican citizen named Ana Rosa Rogel-Perez, said a heavy-set man with light skin and a square-looking face told them to follow a red truck away from the campground, according to the criminal complaint. Agents showed Rogel-Perez a photo array. She identified the man as Jose Luna.

A grand jury indicted Jose Luna and Ivan Luna in May.

Ivan Luna pleaded not guilty. His attorney, Rick Salinas of Mission, said Ivan Luna plans to take the case to trial.

Jose Luna, however, struck a deal with prosecutors and pleaded guilty. He returned to court on Oct. 28 for sentencing.

Attorney Oscar Vega of McAllen, who represents Jose Luna, asked the judge to consider home detention. He said Jose Luna had simply made a mistake.

“As you can see, he’s a businessman, judge,” Vega said. “He’s not in the business of transporting or harboring aliens.”

Assistant U.S. Attorney Robert Guerra, who prosecuted the case, requested that Jose Luna receive a prison sentence within the guideline range.

“The government would note that it’s not the first time Mr. Luna has had an interaction with the Department of Homeland Security on allegations of alien smuggling,” Guerra said.

Guerra also requested a $150,000 fine. U.S. District Judge Micaela Alvarez agreed.

“I don’t think that somebody who is in a position such as yours — both good standing in the community and successful financially — that because of that you ought to get away with engaging in criminal conduct,” Alvarez said.

Alvarez sentenced Jose Luna to a year in prison followed by three years of supervised release. She also ordered him to pay a $150,000 fine and a $5,000 special assessment under the Justice for Victims of Trafficking Act.


  1. Connie Barlow on November 5, 2022 at 5:40 am

    WHY would he Care? Throw him in the jail. He has done this Too many times. We have so many crooked people here. A lady in $Tree talking to me said “be so very careful”. I was complaining about the schools. She said ” too many people have disappesred around here. They do not mess around.”. Anyone who comes into office ends up RICH. Be a buddy and stuff your pockets. I believe we have lots of cartel here. Look at these million dollar homes. Look at the Poor homes. Nothing in between.
    I am on SS desperate for money. Won’t give me a white woman FS. I cannot get a job for an extra $500 a month because I do not speak Spanish. Yet there are employed people everywhere who Cannot speak English have jobs. Cashier’s will give you .99 cent Change instead of asking for a penny while trying to count it out. I Need A job!!
    And if ORorc gets in here our RGV will be Worse. He is a Communist thug. Always has been.
    I pray some eyes have been opened. But you can’t stop stupid unintelligent brings who sign a 10,000 petition NOT TO BUILD A WALL because they have an illiterate mom living across the border. Let’s see:. One illiterate mom vs over 2million ungrateful illegal immagrants who spit in our face & stomp our Flag of Freedom?? And has created the down Fall of our Country???
    We are Over. Without Abbott even Texas won’t survive.

  2. Vanessa on November 14, 2022 at 8:38 pm

    WTF!! 🤣 esta girlllll let it all out!!!

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